Juan Cruz Bobillo
Creative Director / Creative Producer / AI Creative Integration Director
AI Creative Director & Producer at Mostro –– Integrating AI into creative processes bridging the gap between AI artists, filmmakers, and the commercial production side of the industry.
Co-Founder, Executive Creative Director & Creative Producer at IM More Agency — a Creative Production Agency focused on growing brands and non-profits through digital, broadcast and social media.
Partner & Executive Creative Director at IM –– Insight Media, a multicultural ad agency with over 14 years of partnership with DIRECTV.
Bio
I was born and raised in Buenos Aires, Argentina, where I studied Economics, Art Direction, and Creative Writing. I began my career in advertising at Saatchi & Saatchi London, later working at Young & Rubicam and VegaOlmosPonce in Buenos Aires.
After receiving creative recognition at Cannes Lions, Clio Awards, and the London International Awards, I joined Young & Rubicam Miami, where I led major regional campaigns for brands such as Sony, Dell, and AT&T across Latin American markets.
I later relocated to California and spent nearly a decade at Saatchi & Saatchi Los Angeles, producing work for Toyota, T-Mobile, and the Surfrider Foundation. During this time, my work was recognized by D&AD, Communication Arts, The One Show, and the Andy Awards.
In 2013, I went independent and partnered with Insight Media (IM), launching and leading its Hermosa Beach office on the West Coast. Over the next decade, I helped drive national campaigns for DIRECTV while evolving the company into a bi-coastal, multicultural, full-service agency.
This evolution led to the creation of IM More, a creative production studio offering end-to-end creative and production services for brands and agencies including WOW!, ESPN, MGM, OnePlus, JSD Agency, and 3HeadedMonsters.
In recent years, I’ve focused on artificial intelligence and generative audiovisual tools, integrating AI-driven workflows into commercial production. I’m the founder of Mostro Studio, an AI creative production studio connecting filmmakers, artists, and technologists with brands. Our latest work includes fully AI-generated commercials, hybrid AI and live-action storytelling, stylized brand films, and experimental short-form content.